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It is a common misconception that dogs see only in black and white. In reality, they see similar to what a person sees who is red-green color blind. They can only perceive hues of blue, yellow and gray.
I learned this fact in a color theory class in 2015, and the idea for Chroma Dog Toys was born. The concept behind Chroma Dog Toy is simple – they are blue and yellow dog toys.
It was also a misconception that dogs only distinguished objects by their brightness levels. However, Russian scientists also proved that dogs do use their visual spectrum to distinguish objects and make selections.
What does that mean for Chroma toys?
What does that mean for Chroma toys?
Chroma toys give dogs a better play experience.
When a dog can distinguish a toy from his surroundings, he can be more reactive during play, leading to a more enjoyable play experience for him.
Logo & Toy Concept
The logo was designed using the brand colors of yellow and blue and suggests a tennis ball. The logo sets the tone for the brand. The font is modern, and aligns with the feeling of quality that customers expect when they interact with the product. The white space allows the brand colors to be the focus of the design.
Each toy either uses a combination of blue and yellow, or a solid blue or solid yellow to help dogs distinguish the toy from its surroundings. The toys are made out of high-quality materials that are safe for dogs.
Advantages of Chroma Toys
The correlation between the degree of human/animal bond and pet spending is directly related.
Pets are starting to be viewed as family.
As more Generation X and Generation Y adults become pet owners, pets are starting to be viewed more as furry members of the family, rather than just companions, as the Baby Boomers typically viewed them.
37% to 47% of all households in the United States have a dog.
With this many pet owners, we are estimating that Chroma Toys will be well-received in the animal-loving community.
Target Market
Chroma’s target market loves spending time with animals and focusing on her career. In her free time, she enjoys doing outdoor activities such as camping, fishing, etc. Fitness is something important to her. She doesn’t have time for human relationships.
She takes good care of herself, and wants to take good care of her dog. She only wants the best quality food and toys for her fur baby – Chroma fits her desire to do so.
She is a 35-year-old, single, Caucasian female with an undergraduate degree. She owns her home, works a mid-level job and has an annual income of $50,000 per year.
Go-To-Market Strategy
Guerrilla Marketing
Chroma will host events at local dog parks and invite pet owners in the communities to participate. These events will show potential customers first hand how great Chroma’s toys are.
Partnerships
Chroma would eventually like to become the official toy of the ASPCA. Portions of our sales will be donated to the ASPCA, and we could also donate toys to the shelters in exchange for sponsoring the animal shelter.